There are tonnes of posts and videos online about how to run a successful crowd funding campaign and most of it is interesting, but also anecdotal. Whilst there are certain things that you can do to help drive the campaign forward, it remains an interactive experience whereby we have to respond to how the campaign is developing rather than blindly put it out there and hope for the best. Are you ready for our anecdotal observations?
1) What we expected didn’t happen.
We honestly felt that ticket sales for the screening would be our primary driver of funding, and yet they seem slower to sell. Our logic was based on the fact that family and friends of the crew would want to support the project (which we’re sure they do!), and that the early birds had sold out. We believe that this should change when we release a bit more information about the film itself, and the cast we have lined up. Either way, we don’t feel yet that we’re maximising the full potential of the crew in the campaign as yet, and this has to change.
2) We didn’t expect what did happen.
We’re delighted that digital downloads are proving popular. We’ve already set up the server space to be able to download the film just after the screening takes place in Birmingham. We didn’t know what to expect with this offer, we just included it because we could. It’s awesome for us that people will be watching it all around the world within hours of us completing it. Very exciting.
3) It’s stressful (in a good way).
If we’re honest, we would’ve preferred not to have to crowd fund at all, because we were fairly well locked in with sponsors who ultimately didn’t deliver. This is all part of filmmaking and to be expected. However, crowd funding is quite stressful, in that we have momentarily diverted attention away from the pre-production of the film to dealing full time with this. Whilst we are getting back to the pre-production work, we cannot afford to stop plugging away at the funding. It is an all-or-nothing campaign. Every night is like Christmas, where you go to sleep in the hope that a contribution is in the inbox the next morning. N.B. If you want to know what feels amazing for us, it is when the email says that someone has contributed to the Kickstarter. Then you remember that all the stress is worth it.
We’ll keep you posted as we learn some more. Please support us if you haven’t already, by contributing and sharing our campaign at bitly.com/the72project. We really do appreciate it and you’ll be repaid by one hell of an experience, either in the cinema or where ever you are in the world. If you find the crowd fund campaign interesting, wait until to see what we have planned for the 72 itself!
James and the team.