How to be media whore?

Being on Iran’s version of BBC1 last night reminded me of how powerful the foreign factor is when making 72s abroad. I found it quite ironic that I’d recently been in an email spat with a Brummie website about just how ‘Birmingham’ our Birmingham project is, then go on national television within weeks of being in Iran, without seeking the publicity.

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It begs the question… What are we to do? Bringing talent to the region repeats the foreign factor, and we hopefully get publicity for that (see the recent visit of Tom Hardy to Birmingham). Yet the filmmaker, Steven Knight, an extremely successful filmmaker from Birmingham, didn’t make the cut on a recent showreel of Birmingham’s filmmaking talent. Presumably because he is no longer living locally?

We appear to be at an uncertain crossroads. One suggests that we LOCALISE and try harder to get the media behind us. The other is to repeat what we think works… bring in external talent and hope the media take interest in why ‘X’ chose to be in a film in Birmingham.

The problem with the latter is that the sad, repetitious story of why Birmingham never champions its own can be left to repeat itself.

James

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