Tweaking Twitter

Here’s a guest post from our production manager and co-producer Rowan Ashe:

imageAs you know, here at the 72 Project we’re a bit potty about the stats. James’ last article talked about the recent apparent dip in the stats and why this happened. Those who know me well know that I like to look at how we can do things better and think outside of the box. One area I’ve been looking at recently is our Twitter following. Whilst we have been focusing much of our efforts on Facebook, our following on the popular social networking and microblogging site has yet to reach its full potential.

We have been building on our social media strategy and the hope is by the time of the crowdfunding campaign, we will have an extensive amount of people following who we can get the word out to. The hope is they will throw their support behind the project. Following this, during the project we will have paid recruits (thanks to the support of Staffordshire University Students’ Union) who will help with this massive operation and our online presence by boosting the following and hopefully get #the72project trending on Twitter… at least in Birmingham anyway!

Although I’m no… ermm… ‘Twittilosopher’, claiming to impart great wisdom upon the world, I hope you will find some of the information about our Twitter page helpful for those of you either as filmmakers or general users of the site.

There are many apps out there that can be used to monitor your account. We decided to use Tweepi and on Monday we delved into our stats and recorded that out of the 535 users we were following, 49 people had not logged in for over a month. Over 378 people we were following had not followed us back – 29 of those had not logged in for over a month. Additional to this we found that out of the 190 people we were following who did follow back, 33 followers hadn’t logged in for over a month. Some of those hadn’t logged in for over a year.

Why is this important? When trying to build a campaign it is important to maximise your reach to a target audience. Building a base of followers by following others can be extremely productive but it does take time and there are limits. Many online marketing campaigns do this to build initial support and there is nothing wrong with this, for example I have Barack Obama and Yoko Ono following me on an old account. Yeah, you ask why me?

Because of the various limits to how many people you can follow, you will need to manage this by unfollowing those who don’t follow back in order to follow more. A bit naughty I know, but why not if it works?

Don’t forget to stick within the rules. There is no limit to how many people can follow you on Twitter, however there are limits to who you can follow and how many you can unfollow consecutively. For instance, Twitter does not tolerate bulk changes in this regard. However, currently you can follow 1,000 accounts per day and a maximum of 2,000. Author Rob Brown suggests that you can follow more if you have a minimum of 1,819 followers – precisely 1,819+10% or 11 (following) for every 10 (followers).

So how does this information help the 72 Project? It can be considered etiquette to follow someone back on Twitter and filmmakers are generally good at doing this as networking is important in the film industry. We hope this will work to our advantage so you may see some changes to the number of followers we have on Twitter as we look to boost our audience in time for our crowdfunding campaign starting May 30th.

None of this negates from the fact that people are most likely to follow interesting posts that can be useful and/or entertaining as well as being a certain expected level of quality. So, don’t forget to follow us on Twitter @the72project.


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