The web statistics for our website are an such an important indicator to us that we made ‘continual growth’ one of our key objectives last August. We’ve been growing the engagement and circulation of our site successfully for eight months. April will be a ‘squeaky bum’ month because we are about 25% down on March, with only a few days to play with. This is bad news because we are still in discussions with some sponsors, and no-one wants to see decline in either growth or engagement (not our rules, theirs). Why are we publicising the decline here then? Well, because this website is about demystification of filmmaking, so we’re being honest. Besides, you are going to help us, and then there won’t be a decline, there’ll be an increase, and we’ll have a demonstrable example of how awesome and pro-active our audience are. Don’t let us down now 🙂
Let’s take a look at why this may of happened:
1) March was freakishly popular, and was always going to be difficult to live up to, so we put out our press releases early to build support.
2) The press releases were too early. The people that got back in touch said they’d be happy to run with the story a bit closer to the event. This was the opposite of Melbourne and is better to be early than not at all. However, although we had a publicity strategy, it wasn’t mapped to a timeline. This could come back to haunt us. (As a side note, one person said they’d publish the info once we attached someone from Birmingham in a leading role, which I thought I’d write about later, especially in relation to a film about multiculturalism. That isn’t to say there won’t be a Brummie lead, but it raises interesting dilemma if there wasn’t).
3) It’s holiday season. It isn’t really a decent excuse as Christmas posted growth but the production team has been separated over Easter. People seem to go away at Easter instead of being at home at Christmas and there was a definite lull in our stats.
4) We’re in limbo. Not a bad problem for this stage of a production but everything is in the process of being locked in, contractually agreed etc. Cast, sponsors, equipment etc… There is very little concrete information to share with the audience. This is frustrating but to be expected.
5) Facebook is simply not sharing the info. We’ve whinged on this before, but most posts simply don’t get seen by the majority of the ‘likers’. We’re developing ways around this, but it is important for filmmakers to consider this when pushing hard on FB for engagement. It seems like a resource with a limited impact, despite what others may say.
However, the stats have been climbing of late. Some posts were pre-written and scheduled to push out whilst I am here in Tehran. Some of these have over-performed. Similarly, early bird ticket sales are also doing well, and there are only 39 left. Click here if you want one.
And how will we avoid the dip? Well, we’d like you all the share the site with your friends and family this weekend and get them to take a look. Not sure about the sales pitch? You know some crazy folk in Birmingham that are going to shoot, edit and screen a 90 minute feature film in 72 hours to demonstrate how cinema could be different if we approached the way we made it differently. Or, “click on the link Grandma, or the goldfish gets it”, whatever you think works.
We’ll keep you posted on the progress.
And thank you, not only for what you are about to do, but what you have already been doing… supporting us. We really appreciate it.
James and the 72 team.