We’ve mentioned ‘organic likes’ in the aims and objectives. What do we mean by that? Well, we’re more than aware of the ability to buy likes, but it doesn’t often help you out. What matters is engagement, not popularity. Therefore, we’re only really interested in people who actually like us because they want to.
Organic likes have always been how we’ve liked to do things, but recently Randy Finch published a post about the subject on his blog, and we felt it was so good that we’d link to it here. Included in his post was this video, which explains it all too, if you’re into your video more than your reading (shame on you).
James and the 72 team.